Summary
This is a fast food concept that specialises in Hamburgers, Fish and Chicken with a menu that includes items such as Chips, Toasted Rolls and a variety of Sausages. They also cater for the health conscious consumer with delicious Salads and Health Roll range. They were established in 1989 by and was run as a family concern for 14 years. All but one store, Hatfield, was run and administered under the umbrella of the family CC. In 2003 the shareholders decided in principle to pursue a franchise strategy, but only after a clean-up and rationalisation of the legal, financial and administrative structures dogging the previous company. To this end the Group CC (the Group) was established as a vehicle to house all intellectual property (IP) rights and to facilitate the licensing of knowhow, and other IP rights, into a franchise structure. In this regard all of the groups registered trade marks were assigned to the Group. Today there are 11 outlets. They were named Franchisor of the Year 2006/2007 by the Professional Catering Association.

Mobile advertising, signboards, car magnets; In store marketing; Competition is great within the fast food industry, but due to our price positioning and our
exceptional value for money, we are able to undercut our competitors. Our biggest competitive advantage is our “family run” concept, all our staff is made to feel as ”part of the family” and therefore have a vested interest in the company, meaning that service is always rendered with a personal touch and at the highest level. The company slogan of “Bigger Portions, Better Value, Best Taste” is the corner stone of our franchise and is the critical advantage over any competitor.

Monthly Management fee shall be equivalent to 3.5% of turnover and monthly contribution to the Franchise Marketing fund will be set at 1% of turnover (both excl. VAT). A 15% deposit is payable on signing of the Franchise Agreement. The remaining amount will be payable as soon as a suitable premise has been identified and the lease agreement concluded. In adittion to the above, Franchisees should have in the region of R50,000 available as starting capital. This would cover instances such as staff salaries, rental and utility deposits. (Amongst others)

Currently one of the best value for money food franchises offering a variety of healthy salads etc. as well as the tasty take away items such as chicken, fish and burgers. What is the price plus stock and A turnkey store of between 60 - 100 sq meters will cost in the region of R933 201(including the net profit VAT) depending on the store size, layout and location